The Definitive Guide On How Call Tracking Can Transform Your Business

Back to basics.  If you have a fantastic product or service but no one knows about it then you have no business.  All businesses essentially need to get the word out and that often means paying for advertising.  Spotting a good advertising opportunity can be difficult but if you pick the wrong opportunities, you could have a big bill to pay and no revenue coming in. You might think, “I have my usual places I advertise and I do get enough business – I’ll just keep doing the same.” But you may be throwing away money.  The problem is how do you know what campaigns are successful and what are useless.

Call Tracking is the solution to the problem of knowing what advertising is working and what is not. But it not only solves this problem, but it can dynamically enhance your business as well.

So how does it work.  It requires no change to your existing telephone setup whether you have complicated phone system or just one telephone.  At the basic level you essentially get lots of new telephone numbers (not lines) and allocate a number to each advertising campaign.  These numbers all then point to your main telephone number. You can simply do this through a call tracking platform which allows you to set up your advertising campaigns online.  But a good system will allow you to analyse where in the UK the call came from, what time it was, how long it was and allow you to select whether the call resulted in a sale and how much the sale was.  Most call tracking platforms will record your calls automatically as well – which opens a world of possibilities.  Listen back to calls and make sure your staff are answering calls correctly and use for staff training.  You can use the call tracking platform for your CRM needs and use it to follow up on leads.

So the beauty of call tracking is that you can increase your conversion of leads and can make sure every advertising pound you spend brings you more than that back in profit.   Armed with that knowledge you can keep on spending more and more on advertising and grow your business exponentially.